TOP 50 brands. Component market in Russia: lithium cells, batteries and accumulators
While scrolling the pages of one website, I noticed an advertisement which writing style caught my attention. In my opinion, it is made very professionally and obviously has a good click-through rate.
“FANSO EVE ENERGY is the leader of lithium cells, a hit for civil instrumentation engineering of the Russian Federation
For the second year in a row, FANSO EVE ENERGY has been confidently occupying a leading position in the Russian market. According to the analysis of customs statistics data for 2020-2021, the share of FANSO products in the Russian civil instrumentation engineering market is more than 20% in terms of the number of sold primary lithium current sources.”
But most of all my attention was attracted by the reference to customs statistics due to the fact that I have a personal website about the electronic elements market. The articles about the electronic elements market in Russia, not counting the articles on my website, are published very, very rarely, literally a couple of times per year. I would be glad to get this knowledge and get acquainted with the data, but after clicking on the link, I did not find anything there that would have confirmed the statement from the advertisement. Usually people refer to a specific report or write according to its data. The link contained a standard set of data, but I did not find any footnotes confirming the authenticity of the text contained in the advertisement. All this facts prompted me to write an article about the lithium battery market in Russia
Since no analysis of the data on the advertising link was provided, I am sure that they were provided by the company itself, which had done its own internal analysis. Therefore, to begin with, we will determine the codes by which our analysis will be made. There are only four options here (see Table 1).
Table 1. Customs codes chosen by the importer for importing various lithium cells, batteries and accumulators to Russia.
| HS code | Detailed explanation of items | |
| 85065 | 8506501000 | Литиевые цилиндрические элементы |
| 8506503000 | Литиевые кнопочные элементы. | |
| 8506509000 | Прочие литиевые элементы и батареи | |
| 85076 | 8507600000 | Аккумуляторы литий-ионные |
We will distribute the import amounts into two groups. So, Table 2 shows data on the codes of the group 85065, and table 3 shows data on the codes of the group 85076. Since 2020 and 2021 years are indicated in the advertising link, these tables also reflect data for 2 years – i.e. 2020 and 2021.
Table 2. Data on the codes of the group 85065
| 2020 | 31462479 |
| 2021 | 35319455 |
Table 3. Data on the codes of the group 85076
| 2020 | 160322046 |
| 2021 | 206317928 |
Why exactly 2 tables?
- The FANSO brand is not imported by code 85076.
- If you study the company’s production line, there are only three options for importing to Russia. I am 99% sure that it was their company that analyzed, namely group 85065.
- Although these 2 groups are included in the concept of Lithium, they are in different weight categories, and for a full analysis I will make two parallel reports, which I will then summarize in one table on the component market.
In general, the growth of the market is a global trend. Over the past 10 years, lithium accumulators and batteries have fallen in price by 10 times and have become much more attractive to consumers than ever before. Various analytical companies predict a four- to six-fold increase in global production of lithium-ion batteries by the end of the decade. China is confidently leading in the introduction of new technologies.
As of 2020, lithium-ion battery cells are manufactured at 181 large megaplants (with a capacity of more than 1 GWh), 136 of which are located in China, and only 16 and 10 of them are located in the USA in Europe respectively. As it is said in the market, “China may not have noticed the revolution of the internal combustion engine, but it will definitely not miss the lithium revolution.” The volume of the lithium-ion battery market in monetary terms in 2020 is more than $46 billion.
If we take the numbers for all customs codes (Tables 2 and 3) and sum them up, it turns out that the share of Russia in the world is approximately 0.52%.
We will do further analysis only at the end of 2021.
The final table will be at the very end of the article, here we will give only the TOP 5 brands in two groups.
Table 4. Top 5 brands in group 85065.
| Line names | Amount | % |
| ENGINEERED POWER | 4342966 | 12,29 |
| SAFT | 2562794 | 7,25 |
| WUHAN FANSO | 2479297 | 7,01 |
| VITZROCELL | 2459933 | 6,96 |
| TECHNOPOWER & TOOLS INC | 1924450 | 5,44 |
| Остальные | 21550013 | 61,01 |
| Итого | 35319455 | 100 |
Table 5. Top 5 brands in group 85076.
| Line names | Amount | % |
| MICROVAST POWER SYSTEMS | 23277231 | 6,32 |
| TOSHIBA | 21126704 | 5,73 |
| HUAWEI | 17268364 | 4,69 |
| SAMSUNG | 15067981 | 4,09 |
| FLEXTRONICS | 13482460 | 3,66 |
As can be seen from Table 4, there is lack of import to claim that the brand occupies more than 20% of the market. Yes, I agree, there is a footnote about the civil market. But how many batteries are used for military needs? According to my ideas, no more than 3% of all the import. In the money raised from sales, maybe all 40%, but in quantitative terms much less. But even if we conditionally subtract 40% of the total amount of imports for group 85065, the share of imports will still not exceed 12%. On the other hand, the 3rd place is a very worthy result. And if we add 189 tons of imports from EVE ENERGY, which includes FANSO, then there will be a full-fledged second place. Probably, the 2nd place in the advertisement would sound more neutral and correct. It would be possible to write boldly in relation to the entire import of the batteries in Russia. It even sounds better that way. BUT… not all is lost for FANSO yet.
At the next stage, I will look through the importers’ websites and highlight those data that clearly do not correspond to the civil instrumentation engineering market.
Let’s pass on to the most interesting: we will estimate how much brokers, distributors and other types of intermediaries that are present in my import database supply according to these groups. The keyword is in my database. I have written many articles about the component market in Russia and I think that 98% of all its players are already in it.
Since the markets of electronic elements and batteries are related, I will not review and complete my list with the importers, but will focus on the one I had earlier. It includes 98% of the brokers who work in the component market.
If you need the list of TOP 100 importers by all codes, you can apply individually.
The result is presented in table 6.
Table 6. Import of brokers working in the component market.
| 85065 | 85076 | |
| Брокеры | 5699000 | 2410000 |
Table 6 shows only the amounts of brokers working in the component market, i.e. such as Compel, MT-SYSTEMS, SCANTI LLC, as well as little-known ones: ULTRAN EK. Such distributors that sell electronic components are described in the articles Ceramic Capacitors, Murata Market in Russia, Altera and Xilinx Market in Russia and others.
Of course, there are many more distributors of batteries and accumulators, but I do not need to list them, since I am writing about the component market. If you are interested in a complete list of distributors with websites, you can get it individually. This is especially true if you are looking for a potential distributor in Russia.
I looked through only the top ten and found such highly specialized distributors as ONLIT or promresursmsk, containing a direct indication: “for the oil and gas industry.” If this is the case, then, of course, this is not instrumentation engineering, but the volume of imports of these companies is $3.5 million.
So if you remove all specialized supplies and the military component, then the share of 20% for group 85065 is approaching the truth. You can be very confused not by 20%, but by a word more, since 37% also falls into this category.
Of course, it would be possible to look at all 150 suppliers whose imports exceed 100,000 and get an exact figure of 20, 25 or 56%, but this is not included in the final goal of the article. Nevertheless, it is safe to state that the share of FANSO products in the civil instrumentation engineering market in group 85065 tends to 20% and other companies occupy the second place in terms of imports in group 85065.
As I have already said, there is no information in the advertising link on which criteria this analysis was made, so it will be impossible to reproduce it. There are too many unknown variables. For example, the well-known Fix Price network imports 600,000. Are their batteries included in civil instrumentation engineering? In my opinion, yes. According to the distributor of FANSO, most likely – not. So, I think that the share of FANSO products in the civilian instrumentation engineering market in group 85065 is no more than 18%, which is undoubtedly also an outstanding result that the consumers support with their money.
In general, not so many companies are engaged in lithium batteries among purely component distributors. It is due to the peculiarities of this cargo. Data on them are presented in summary table 7.
Table 7. Import of brokers in 2021 working in the component market (in USD).
| Broker | 8506501000 | 8506503000 | 8506509000 | 8507600000 | Total |
| 1 | 1758874 | 163668 | 2726 | 292656 | 2217923 |
| 2 | 847213 | 290060 | 334547 | 1471820 | |
| 3 | 484714 | 110547 | 451459 | 1046720 | |
| 4 | 784756 | 784756 | |||
| 5 | 733945 | 10979 | 744924 | ||
| 6 | 598755 | 106380 | 2579 | 21523 | 729237 |
| 7 | 235188 | 98714 | 59813 | 393715 | |
| 8 | 274997 | 274997 | |||
| 9 | 97522 | 35019 | 28944 | 161485 | |
| 10 | 81371 | 81371 | |||
| 11 | 7254 | 5932 | 338 | 50146 | 63670 |
| 12 | 2263 | 4213 | 2012 | 31492 | 39980 |
| 13 | 4669 | 2863 | 26734 | 34266 | |
| 14 | 28724 | 28724 | |||
| 15 | 20246 | 20246 | |||
| 16 | 4012 | 7902 | 4477 | 16391 | |
| Общий итог | 4769740 | 900573 | 29399 | 2410514 | 8110226 |
Most of my readers already know how to get similar statistics on their own. If you are interested in detailed figures, please contact. If you have read my article Relay Market in Russia, you know that most of the relay imports go through the related electrical market. It is exactly the same here: most of the sales are carried out through distributors who do not own any share in the component market.
I repeat: Table 7 contains only the import figures of distributors working in the component market.
Next, in Table 8, I highlighted all the brands that these brokers supply. I highlighted 3 columns: brand imports through the brokers in Table 7, total import through all importers, % of distribution.
Table 8 Brand imports, via component market brokers.
| Manufacturer | Brokers | Всего | % |
| WUHAN FANSO | 2419094 | 2479297 | 0,98 |
| HCB BATTERY | 744924 | 767330 | 0,97 |
| PANASONIC | 645930 | 1113901 | 0,58 |
| BONREX TECHNOLOGY | 621989 | 817836 | 0,76 |
| EEMB | 477880 | 619735 | 0,77 |
| XENO ENERGY | 324221 | 479355 | 0,68 |
| PKCELL BATTERY | 321233 | 860699 | 0,37 |
| KOKAM CO. LTD. | 302225 | 302225 | 1,00 |
| UNIQUE ENERGY BATTERY | 287656 | 287656 | 1,00 |
| ICONBIT LTD | 274705 | 274705 | 1,00 |
| VARTA | 189336 | 1206862 | 0,16 |
| JIANGXI GANFENG BATTERY TECHNOLOGY CO.LTD | 187448 | 612763 | 0,31 |
| EVE ENERGY CO. LTD | 150702 | 768024 | 0,20 |
| RENATA SA | 139293 | 336979 | 0,41 |
| BETTERPOWER BATTERY CO. LTD | 133270 | 133270 | 1,00 |
| VITZROCELL | 114814 | 2459933 | 0,05 |
| GEEPOWER ENERGY TECHNOLOGY | 78506 | 78506 | 1,00 |
| EVE POWER CO.LTD | 65559 | 65559 | 1,00 |
| SEIKO INSTRUMENTS INC. | 64120 | 64120 | 1,00 |
| M&LAK INDUSTRY | 56060 | 218831 | 0,26 |
| SHENZHEN FBTECH ELECTRONICS | 51832 | 221327 | 0,23 |
| THUNDER SKY WINSTON BATTERY LIMITED | 51497 | 95862 | 0,54 |
| ENPOWER TECHNOLOGY | 50146 | 50146 | 1,00 |
| E-ONE MOLI ENERGY CORPORATION | 43553 | 43553 | 1,00 |
| SAFT | 43527 | 4979068 | 0,01 |
| SHENZHEN CHENMU INDUSTRY | 37674 | 37674 | 1,00 |
| COROS BATTERY | 36954 | 89624 | 0,41 |
| SHENZHEN MELASTA BATTERY CO.LTD | 28724 | 28724 | 1,00 |
| SHANDONG GOLDENCELL ELECTRONICS TECHNOLOGY CO. LTD. | 25887 | 25887 | 1,00 |
| MAXAMPS | 24564 | 24564 | 1,00 |
| THE SWATCH GROUP (CHINA) LTD | 23537 | 23537 | 1,00 |
| Е-ONE MOLI ENERGY CORP. | 19252 | 19252 | 1,00 |
| DONGGUAN NUOXING ELECTRONIC CO. LTD | 18351 | 18351 | 1,00 |
| ARICELL CO.LTD | 14874 | 15488 | 0,96 |
| HUIZHOU WINPOW ELECTRONIC | 13525 | 488764 | 0,03 |
| STMICROELECTRONICS | 5099 | 5099 | 1,00 |
| WUHAN FORTE BATTERY CO. LTD. | 4012 | 4012 | 1,00 |
| ULTRALIFE CORPORATION | 2863 | 20701 | 0,14 |
| CHINA LITHIUM BATTERY TECHNOLOGY CO. | 2822 | 704315 | 0,00 |
| ROUTEJADE INC | 2755 | 2755 | 1,00 |
| MURATA MANUFACTURING CO. LTD. | 2280 | 2280 | 1,00 |
| SHENZHEN TOPBAND BATTERY CO.LTD. | 2170 | 2170 | 1,00 |
| FDK ENGINEERING CO. LTD | 2064 | 2064 | 1,00 |
| SHENZHEN LINENGDA ELECTRONIC CO. LTD | 1895 | 1895 | 1,00 |
| SYNERGY SCIENTECH CORP. | 916 | 916 | 1,00 |
| REMOTEC TECHNOLOGY LTD / TECHSEN ELECTRONICS (SHEN ZHEN) CO LIMITED | 293 | 293 | 1,00 |
| Общий итог | 8110226 | 20855904 | 0,39 |
FANSO brand owns 30% of the deliveries among brokers of the component market and almost 12% among all the brands supplied by participants of this market. Please note that these amounts include all imports, including specialized applications. I also repeat that Table 8 shows the brands that are supplied by the participants-brokers of the component market. In reality, there are many more brands that are not imported by Symmetron, Promelectronics, MT-Systems and others, but are undoubtedly present on our market through other distributors.
In conclusion, I will simply mention Top 50 manufacturers whose products were imported in 2021 according to the codes from Table 1.
Table 9. Import of lithium batteries in 2021
| Manufacturer | Amount |
| MICROVAST POWER SYSTEMS | 18134657 |
| TOSHIBA | 10751773 |
| HUAWEI | 9751240 |
| SAMSUNG | 8000097 |
| FUJIAN EINCIO POWER TECHNOLOGY | 6622345 |
| TECHNOCOM SYSTEMS SDN | 6040868 |
| SAFT | 4979068 |
| ZIMI CORPORATION | 4919788 |
| CHINA AVIATION LITHIUM BATTERY | 4821276 |
| MEGA-F HK LIMITED | 4538199 |
| ENGINEERED POWER | 4342966 |
| HILTI | 4141920 |
| BLACK & DECKER | 3929815 |
| MURATA | 3863385 |
| XIAOMI | 3673488 |
| FLEXTRONICS | 3340400 |
| TECHTRONIC INDUSTRIES | 3219484 |
| НЕИЗВЕСТЕН | 2868076 |
| CHANGZHOU GLOBE | 2716780 |
| BOSCH | 2516911 |
| WUHAN FANSO | 2479297 |
| VITZROCELL | 2459933 |
| ICC ELECTRONICS | 2093807 |
| JABIL CIRCUIT | 2009460 |
| DEUTSCHE ACCUMOTIVE GMBH | 2004482 |
| MAKITA | 1967154 |
| TECHNOPOWER & TOOLS INC | 1924450 |
| TWS TECHNOLOGY | 1724950 |
| GREENWAY POWER | 1707046 |
| JIANGSU CHUNLAN | 1533180 |
| DURACELL | 1421147 |
| YABO POWER TECHNOLOGY | 1396736 |
| DONGGUAN BESKY INDUSTRIAL | 1319532 |
| ME (HONG KONG) TECHNOLOGY | 1312601 |
| INNOVA POWER SOLUTIONS INC. | 1290083 |
| NINEBOT (CHANGZHOU) TECH | 1266845 |
| HARBIN COSLIGHT POWER | 1255020 |
| BAYERISHE MOTOREN WERKE AG | 1239756 |
| VARTA | 1230380 |
| YINLONG ENERGY | 1164944 |
| HIPER TECHNOLOGY | 1151840 |
| XINJIANG LONGBO INDUSTRIAL | 1138984 |
| ENERGIZER | 1121680 |
| PANASONIC | 1113901 |
| BATTERY POWER INDUSTRIES | 1022322 |
| ZHAOQING NEW LEADER BATTERY INDUSTRY | 949991 |
| LEICA GEOSYSTEMS | 899832 |
| ENERTECH INTERNATIONAL INC | 893536 |
| PKCELL BATTERY | 860699 |
| SCHLUMBERGER | 860514 |
| Итог | 155986637 |
| Остальные | 84815222 |
The table shows all imports without separation. These can be batteries for KARCHER, APPLE, XIAOMI, and for hand tools, and for the on-board power of the aircraft; power for the data collection terminal; battery in the electric scooter. This also includes ordinary lithium batteries that you buy in IKEA.
It is important to understand that this table is by manufacturers, not by trademarks.
And what is in the end with FANSO? It is up to you, dear readers, to decide what exact share the brand FANSO occupies in the import of Russian civil instrumentation engineering, all the figures in the article are given. It should be remembered that the main thing is not the numbers, but how they are counted.
